how we do it
This drocess map details our tailored systematic approach to media products development. Different projects have different paths.
Click examples below:
explore the process map
strategy
STRATEGY - Agencies, brand consultants, and executives initiate new strategic programs. Upper Diamond partners with these creative strategists to implement their vision, in compelling and effective media- that's our sweet spot.
instructional design
INSTRUCTIONAL DESIGN - For projects such as e-learning courses and change initiatives, Instructional Design charts the course. Learning objectives inform the development of all elements: interactive, video, facilitation guides or implementation strategies. Rechecking the results against original objectives provides an achievable and verifiable measurement of success.
concept creative brief
CONCEPT - In a nutshell, this is where the big idea lives. Following needs assessment, audience identification, and definition of deliverables, a concept or creative brief unifies the entire initiative. It scopes all the development and production that follows. A living document, the creative brief evolves via stakeholder feedback, quick prototyping and focus group testing as the project advances.
documentary / promotional storytelling
DOCUMENTARY PROMOTIONAL/STORYTELLING - From documentaries to reality TV, people respond to what's real: consumer stories, company histories, teams in action, internal success stories... Actual stories highlight your unique sales proposition, align team members, help users acquire new skills and knowledge, and promote a company's identity. Make it real, make it stick.
user experience architecture
ARCHITECTURE - We believe in integrated design, ensuring that all parts of the project reflect the whole. The best designed architecture creates a platform for rich user experiences, including interactive worksheets, aggregating user-generated content and, where appropriate, creating private spaces to explore issues.
narrrative storytelling
NARRATIVE STORYTELLING - From the earliest time, whether around campfires or the steps of the Acropolis, people have communicated important concepts in story form. You want to promote a brand or launch an internal change initiative? Offer your audience a character whose struggles, hopes and successes they can relate to. In an effective 15 second spot or an interactive drama the audience feels that what works in the story can work for them.
integration / delivery
INTEGRATION/DELIVERY - Your know your market, we can get it there. Your message may be be tailored to a specific medium - mobile users or broad based, all of your clients in every media or just a portion of your workforce. We design from the ground up with targeted deliverables in mind, taking into account the nuances of each platform. Don't limit yourself.
implementation / hand-off
IMPLEMENTATION - In today's media saturated world even the most compelling messages can get lost; we can help yours get found. For communication/promotional campaigns, this means anything from planning media buys to multimedia launches; for blended or e-learning manager/facilitator guides to train-the-trainer sessions. The medium may be the message, but it's nothing without the proper follow-through.